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Cybersecurity is an increasingly important factor in consumer attitudes toward online shopping. Online shopping has become an essential part of our lives in this digital era. As the popularity of online and e-commerce shopping continues to grow, so does the potential for cyber threats and attacks. As more and more consumers turn to online shopping, cyber threats such as hacking, identity theft, and credit card fraud have become more frequent. Therefore, understanding the factors of cybersecurity that affect consumer attitude is essential to build trust and creating a safe and sound shopping environment. This research explores the factors of cybersecurity that affect consumers' attitudes to shopping online and uses a survey to test several hypotheses related to influential cyber factors. Bangladesh is a developing country in Southeast Asia, and like many other countries, has experienced an increase in cyber threats and attacks in recent years. Consumers in Bangladesh face many of the same cyber threats, such as phasing attacks, malware, data breach, and other types of cyber security threats over online shopping. As a result of these cyber threats, online consumers are increasingly concerned about online security risks which may impact their willingness to engage in online shopping. Therefore, it is essential to identify critical factors of cyber security that impact consumers's attitudes toward online shopping to mitigate cyber risk and improve consumer trust in online shopping. This paper provides the result of a research study that will provide a better understanding of factors that influence consumer's trust and engagement with online and E-commerce platforms in Bangladesh) . © 2023 IEEE.
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Objectives Drugs and medical supplies counterfeiting is one of the worldwide major problems that pose a significant threat to both global public health and the economy. Nowadays, one of the major unprecedented challenges of the COVID-19 pandemic is the disastrous repercussions on the economy worldwide. The latter brought forth a noticeable rise in pharmaceutical and medical counterfeit products. Drug counterfeiting has thrived parallel to the expansion of electronic networks and the Internet during the COVID-19 pandemic. The objective of the current study is to explore the perceived influence of the COVID-19 lockdown on the circulation of counterfeit drugs and medical supplies through the electronic market in Jordan. Methods A cross-sectional survey study was conducted in Jordan. The questionnaire was self-administered to the public as they are the probable counterfeit medicine victims and as drug counterfeiting is a nationwide problem. To capture participants' views, a total of 460 respondents were recruited and a simple random sampling strategy was used to collect data. The inclusion criteria were consumers aged 18 years old and above, who use the Internet when purchasing drugs and medical supplies, and are willing to participate in the study. Key findings The study indicated an increase in using electronic websites when purchasing medicines during the COVID-19 lockdown. Additionally, there was a significant correlation the between COVID-19 lockdown and the circulation of counterfeit drugs and medical supplies through the electronic market in Jordan. Conclusions The study indicated that the COVID-19 lockdown had influenced counterfeit drugs and medical supplies circulation through the electronic market in Jordan.Copyright © The Author(s) 2022.
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The article discusses about consumer coping with the pandemic. In the article, authors first offer a comprehensive review of COVID-19 articles published in marketing journals through the resilience lens, using the capital-based approach as a framework. Authors then introduce the nine articles in this special issue to provide a perspective on how consumers accumulate social, human, and economic capital to survive and thrive during the pandemic. Authors conclude by discussing several clusters of topics we hope future research can shed light on. Authors also call for research that documents the differential recovery and resilience paths of the groups of consumers who were particularly hit hard by the COVID-19 pandemic. With the high inflation rate, how will the financially disadvantaged consumers cope? How will they prioritize their lives? What kind of community and government resources and support should be put in place for those in the more marginalized groups of society? Which group of consumers will likely sustain a long-term negative impact of the COVID-19 pandemic? (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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The Home Appliance industry is going through an unpredictable situation due to corona virus. Customers' preferences are also changing from time to time. Authors have discussed various variables and their impact on the consumer purchasing decision and revealed how much brand influences the consumer compared to other factors while purchasing appliance products. Corona virus outbreak is continuously hitting the Indian economy and directly impacting the Appliance Industry. This research work also aims to address the change in consumer habits before and after corona virus. The convenience sampling method is used in this research to collect the sample data. The help of Quantitative methods does interpretation of research. From the end of December 2019, the COVID-19 pandemic began to spread around the world. Its spread harmed all sectors of the world, posing a new challenge to the Indian entrepreneurship ecosystem. It had an impact on the enterprise's viability and growth. Entrepreneurs must deal with social isolation, working from home, travel restrictions, and a lockdown to prevent the corona virus spread. Some businesses have had to close temporarily, while others have had to conduct small-scale operations. As a result, innovators must be visible in all aspects of entrepreneurial endeavors. This epidemic's carriers must be defeated. Businesses must find ways to survive and thrive.Copyright © 2022 Novyi Russkii Universitet. All rights reserved.
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The article considers the impact of the COVID-19 pandemic on the marketing of tourist destinations. Particular attention is paid to the fact that COVID-19 has become a real challenge for tourism organizations around the world and forced them to significantly rethink their marketing plans and programmes in a market that will never be the same. The main goal of this research study is to examine the properties of tourism destination marketing in the context of COVID-19 and compile a list of practical recommendations for relevant government agencies and tourism organizations to implement effective and operational steps and effectively prepare marketing destinations for new realities. To quickly get out of the current situation in the field of destination marketing in the context of COVID-19, a number of proposals have been made that can be applied by the relevant government agencies and tourism organizations that specialize in tourism services in tourist destinations. In particular, it is proposed to provide marketing strategies for tourist destinations based on the possibility of addressing issues of epidemiological safety and hygiene for tourists who prefer to visit these destinations. Due to the rapid decrease in the availability of air travel, tourism organizations need to expand their activities by attracting more tourists to the markets of neighbouring countries and to the domestic market. Providing services to individual tourists and their families in the field of recreation in destinations is considered one of the ways to maintain and expand business in the new reality. Through the implementation of marketing communications (primarily through online services and social media), tourism organizations and companies need to more actively attract the younger generation to visit tourist destinations as a target group that is most actively returning to pre-crisis patterns of consumer behaviour and consumption of tourism services. It has been established that the active use of the latest digital technology (virtual tours, augmented reality, etc.) in the field of destination marketing is the most promising area, thanks to which the tourism sector will be supported and developed both during the pandemic and after COVID-19. Copyright © 2023 Authors. All rights reserved.
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BACKGROUND: Our research results will not only help the cosmetic market, but also help the overall marketing implications of the niche market, which will be greeted by a variety of cosmetic markets in the future. AIM: This study attempted to investigate what are the consumer selection criteria for lip products represented by the lipstick effect that creates continuous demand even in the COVID-19 era, and the main factors driving the continuous demand for lip products. METHODS: We collect research data through a survey targeting 600 male and female consumers who have purchased lip products through online/offline stores during the COVID-19 period (2020-2021) in Korea. RESULTS: As a result of examining the effect of perceived quality on consumer attitude formation on lip products, the factors of usability sensitivity and price had a positive effect on consumer attitude formation. Consumer awareness of lip products naturally acts as a bridge to consumer satisfaction. CONCLUSION: This study focused on consumers' perception and potential for development of lip products whose demand has rather rebounded due to the lipstick effect during the COVID-19 crisis. It is thought that this will act as a positive mechanism for the formation of a favorable attitude toward lip products by consumers.
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The article considers the impact of the COVID-19 pandemic on the marketing of tourist destinations. Particular attention is paid to the fact that COVID-19 has become a real challenge for tourism organizations around the world and forced them to significantly rethink their marketing plans and programmes in a market that will never be the same. The main goal of this research study is to examine the properties of tourism destination marketing in the context of COVID-19 and compile a list of practical recommendations for relevant government agencies and tourism organizations to implement effective and operational steps and effectively prepare marketing destinations for new realities. To quickly get out of the current situation in the field of destination marketing in the context of COVID-19, a number of proposals have been made that can be applied by the relevant government agencies and tourism organizations that specialize in tourism services in tourist destinations. In particular, it is proposed to provide marketing strategies for tourist destinations based on the possibility of addressing issues of epidemiological safety and hygiene for tourists who prefer to visit these destinations. Due to the rapid decrease in the availability of air travel, tourism organizations need to expand their activities by attracting more tourists to the markets of neighbouring countries and to the domestic market. Providing services to individual tourists and their families in the field of recreation in destinations is considered one of the ways to maintain and expand business in the new reality. Through the implementation of marketing communications (primarily through online services and social media), tourism organizations and companies need to more actively attract the younger generation to visit tourist destinations as a target group that is most actively returning to pre-crisis patterns of consumer behaviour and consumption of tourism services. It has been established that the active use of the latest digital technology (virtual tours, augmented reality, etc.) in the field of destination marketing is the most promising area, thanks to which the tourism sector will be supported and developed both during the pandemic and after COVID-19. Copyright © 2023 Authors. All rights reserved.
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'CoronaVirus' is a hard hit on both Millennial consumers and marketers. It forced consumers and marketers to do the usual activities of buying and selling differently. Panic buying and herd mentality was widely noticed among millennials. Their unusual buying behavior which reflects behavior during a crisis is highly influenced by environmental stimuli. From this study, it is found that there has been a significant buying behavioral shift of global millennials in emerging markets (BRIC - Brazil, Russia, India, China;CIVETS - Columbia, Indonesia, Vietnam, Egypt, Turkey, South Africa). It is evident that the initial marketing attempts of marketers failed during COVID-19 due to the lack of understanding of the significance of environmental and marketing stimuli in consumers' purchase decisions. This study brings out the various positive substantial changes brought about through internetization in marketing goods and services to millennial customers during the pandemic. The pandemic enabled a rapid digital revolution in buying and selling using digital/online platforms. The study suggests the application of the Black Box Model by marketers in marketing and selling decisions. The Internet has been the most important tool used by customers and sellers to access what they need. This study is useful to marketers and upcoming entrepreneurs to understand that it is the consumer's buying behavior that triggers and pushes marketers to sell differently. Copyright © 2022 Wolters Kluwer Medknow Publications. All rights reserved.
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Over the last decade, India has witnessed an exponential rise in the sales through e-commerce platforms. With the pandemic-related lockdowns and social distancing norms being the new normal, individuals are forced to shop online, for their day-to-day requirements. The trend has become increasingly pronounced in the last year. One such domain that has come to the fore in our fight against the epidemic is e-Pharmacy. Increasing internet penetration, e-commerce adoption, and changing consumer preferences are some of the growth drivers of e-pharmacy and the market is expected to grow at a compounded rate of 44 per cent to reach $ 4.5B by 2025 in India. However, the sector also faces several challenges like lack of trust, privacy issues, legal concerns and limited geographical presence. In the context of the lack of studies examining consumer attitude towards e-pharmacy in India, this study investigates the effects of risk perception, perceived usefulness and subjective norms on customers’ online purchase intention towards e-pharmacy. The data is collected from 490 customers across different parts of India through online and offline data collection modes, out of which 423 was the final sample size, after deleted the incomplete questionnaires. Purposive sampling was employed to select the sample respondents, and data analysis have done using statistical tool IBM SPSS. The study revealed the significant relation between risk perception and perceived usefulness towards online purchase intention while the influence of subjective norms on online purchase intention is found insignificant. Online pharmacies have shown a lot of promise in terms of enhancing pharma retail. Their continued expansion would improve the digital healthcare ecosystem and help the government to achieve its goals of providing efficient and cheap health coverage. The insights gained from this study will significantly help health marketing professionals and other stakeholders to formulate their strategies more effectively.
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With growing environmentalism and health concerns, people have become more conscious of the type of food they consume and the way they are processed. The principle of the present research paper is to explore behavior of consumers towards RTE foods and the moderating role of health consciousness. The rationale behind the present study is to find the factors that influence consumption of RTE foods such as longer shelf life, taste, convenience both in terms of time and availability, and dual income families. The key purpose of the study is to explore the influence of health consciousness of consumers in moderating consumer attitude towards their behavior in context of RTE food products. The results suggest that consumption of RTE foods is more in case of dual income families and those who are less concerned about their health. The findings suggest that, the marketer should revolve advertisement and marketing strategies around the factors that they can be transported long distances as they have an increased resistance to spoilage with better shelf life and offer convenience both in terms of time and efforts.
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The present research attempts to study various cognitive & affective factors affecting consumer attitude leading to post pandemic tourism behaviours (viz. attraction/avoidance conative behaviour) towards sustainable tourism. Attraction tourism behaviour includes resilience strategies, coping mechanisms, more concern about travel insurance, cautious travel decisions including choosing destination at a remote location surrounded by nature. Avoidance tourism behaviour consists deferring of travelling and cancellation of travel plans. The present research aims to examine the relationship between the cognitive factors such as mindful mind, perceived risk, perceived knowledge (travel and COVID-19-related) etc., affective factors such as travel fear of COVID-19, travel anxiety and behavioural intention for tourism in immediate future. Sustainability of companies is ultimately dependent on customers’ sustainability. By carefully monitoring consumers’ cognitive & affective factors, tourism companies can develop their marketing strategies so as to address the diverse coping, resilience & protection strategies of customers. Internal factors such as consumer motivation, cognitive dissonance, moral stance (moral obligation of taking care of others), consumer confusion have not been included in the present study may also impact the tourism behaviour intention. Likewise, external factors such as economic environment, security, socio-cultural environment may also be studied. Future researches may be conducted by taking these factors into consideration.
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Businesses are changing their functional operations through adapting to green practices which has become a need of the hour. With the incorporation of green marketing, beliefs and attitude of consumers are also changing in favor of those companies who consider the environmental issues into their processes. Although green practices are increasingly adopted in the restaurant industry, there is not much research in terms of investigating the attitude of consumers towards dining in green restaurants. The willingness to pay more for green initiatives has also been studied across the globe. Issues like pandemic, global warming and scarcity of resources are adversely affecting growth of the restaurant industry. Green practices are subsequently gaining importance in post covid world. Consumers' preference for health and wellbeing has also grown in post pandemic time. Level of consumer awareness towards adoption of green products is still not very encouraging. Brands have been communicating green benefits to create differentiation and enhance recall value to consumer. In order to create the strong impact of green concept, attitude and awareness of consumers towards accepting green practices need to be thoroughly studied. Present research work is aimed to study consumer awareness towards green products and overall sustainability of environment with respect to restaurant industry. This study presents a framework for measurement of consumer attitude.
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This study aims to explore the factors affecting the consumer intention toward online shopping during the Covid-19 pandemic, by examining 8 factors, the Perceived Lack of Alternatives, Perceived External Pressure, and Perceived Controlled Behavior on consumer Intention, and Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Subjective Norm on consumer intention with a mediating effect of consumer Attitude. Online questionnaire had been built to evaluate all variables in the conceptual model, and snowball sampling technique had been applied. A total of 817 participants has responded to the questionnaire, all from Jordan with a mix of different educational backgrounds, ages, gender, marital status and financial income. Confirmatory factor analysis, multi-regression and path analysis was run using AMOS 26.0, and frequencies statistics has been done using SPSS 26.0. This study data analysis revealed that Perceived Lack of Alternatives and Perceived External Pressure has no significant impact on consumer intention, whereas Perceived controlled behavior found to have a significant influence on consumer intention. The results also revealed that Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Subjective Norm has significant influence on consumer intention with a mediating effect of consumer Attitude. Understanding consumer behavior during Covid-19 could reveal insights for customers’ intention toward online shopping after the pandemic. This research has developed an integrated model to show the factors that determine the customers’ intention for online shopping. These factors can help the retailers to adopt the new norm of life after the Covid-19 pandemic and allocate investments to transform their traditional business models and switch to online shopping platforms. © 2022 NSP Natural Sciences Publishing Cor.
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Due to the COVID-19 epidemic, ordering food online has become very popular. This study used a structural equation model to analyze the indicators that influence the decision to order food through a food-delivery platform. The theory of planned behavior and the technology acceptance model were both used, along with a new factor, the task-technology fit (TTF) model, to study platform suitability. Data were collected using a questionnaire given to a group of 1320 consumers. The results showed that attitudes toward on-line delivery most significantly affected the behavioral intentions of the consumers, followed by subjective norms. Among attitudes, perceived ease of use was the most significant, followed by perceived usefulness and trust. The study's results revealed that TTF had the most significant impact on perceived ease of use, followed by perceived usefulness. This means that, if a food-ordering platform is deemed appropriate, consumers will continue to use it, and business sustainability will be enhanced.
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The trend of music streaming research has been carried out by many researchers. This has increased the popularity and success of music streaming in recent years. with more and more record labels and musicians acknowledging its usefulness in selling and promoting music. This research uses descriptive quantitative. As for the analysis using bibliometric analysis by collecting the results of scientific article literature obtained from Scopus with the keyword "Music Streaming". The search results of scientific papers are then exported in RIS format and processed using VOSviewer. The map of the development of articles with topics about music streaming, digital music, online music, online music purchases with the categories of article title, , keywords in the period 2002 – 2020 formed into six clusters. The first cluster is red (digital music subscription, mobile shopping, continuance, confirmation, digital distribution), the second cluster is green (consumer, utaut2, applicability, music streaming), the third cluster is blue (flow experience, critical mass, continuance intention, music consumption), the fourth cluster is yellow (piracy, license, music, consumer behavior), the fifth cluster is purple (social presence, interactivity, streaming, Spotify, copyright, digitalization, publishing industry, media distribution) and the sixth cluster is orange (technology acceptance model, TAM, covid-19, freemium, online streaming, generation Y).
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Background/Objectives: Substantial links between childhood obesity and socioeconomic status in the United Kingdom highlight that deprived areas are associated with an obesogenic environment(1), Public Health interventions aimed at improving health outcomes of deprived communities have faced challenges in achieving their objectives(2). However, there is a lack of a definitive method to measure deprivation, with several proposed solutions including the Index of Multiple Deprivation (IMD)(3), Minimum Income standards, pioneered by the Joseph Rowntree Foundation (JRF)(4), and a Consensual Approach pioneered by Breadline Britain proposing solutions (5). The aim of this study was to develop and deploy a photographic, emoji based, Likert questionnaire to determine whether food preferences of UK primary school children were influenced by sociodemographic status. Methods: 73 parent-child dyads were recruited through online and social media channels to complete a two-part questionnaire. Part one captured demographic data from parents, with part two completed by the child using an emoji Likert format to determine liking of foods. Each section of the questionnaire was scored to obtain a demographic score, and food score for each dyad which were analysed to determine relationships. Postcode data was captured to enable participant results to be ranked according to IMD decile with each postcode being placed in a decile from 1(most deprived) to 10 (least deprived). Results: There were no significant associations between food score results and socioeconomic scores based on IMD postcode ranking (p > 0.05), except one negative significant correlation between affluent postcode deciles and children's recalled liking of processed foods (r = -1.000, p < 0.05) as determined by Spearmans Correlation Analysis. There was no significant relationship between demographic and food scores between participants living in most deprived (1-3) and least deprived (8-10) deciles (p > 0.05) as determined by a Mann-Whitney U test. Discussion / Conclusion: This study found no links between socioeconomic factors, as determined by the JRF, and the food preferences of UK primary school children aged 4-11 years old. This study, completed during the COVID-19 pandemic of 2020-2021, highlighted the lack of clarity that remote, recalled responses provide in a time where there has been a change in consumer behaviours and social experience within populations. A qualitative approach considering nutritional behavioural factors in conjunction with socio-economical and consumer behaviour patterns is likely to provide an in depth understanding into the post-pandemic changing landscape of deprivation.